The decision to name the store G Ann’s was deeply rooted in my desire to honor the legacy of my mother, Gillian, who passed away at the young age of 40. Though her nickname wasn't G Ann, it felt fitting to pay tribute to her in this way. Central to our brand identity is the depiction of a woman on our packaging, with her head held high, as if gazing up to the heavens. This imagery is a reflection of my mother's bold, fierce, and larger-than-life personality. I wanted our packaging to embody these qualities, along with the vibrant spirit of Miami, where my family originated. Every aspect of our branding, from the choice of font name to the colors and the names of our juices, has been carefully curated to convey our distinct identity and intentions.

Throughout my corporate career, I've lived in various states, and when I opened the store, people started asking about shipping, a service I hadn't initially incorporated into my business plan. Keeping it real, I didn’t have a business plan. However, my brother, residing in Miami, FL, encouraged me to explore shipping options. He became my first customer, regularly purchasing juices for shipping, which enabled me to refine the shipping process. This organic growth strategy quickly expanded our reach across the Southeast, connecting us with hundreds of customers in a short time. Within months, we secured our first retail partnership, a relationship with a fitness location (JJ Body Werk) and gained momentum in the greater Atlanta area.